Researchers for Frito-Lay discovered that matte beige bags of potato chips picturing potatoes and other "healthy" ingredients in the snack don't trigger activity in the anterior cingulate cortex,an area of the brain associated with feelings of guilt,as much as shiny bags with pictures of chips.Frito-Lay then switched out of shiny packaging in the United States shortly thereafter.This is an example of using

Question

Quizplus · Accepted Answer

This is an example of neuromarketing because Frito-Lay used brain imaging research to make a packaging decision that would appeal to consumers' subconscious desires and reduce feelings of guilt associated with eating potato chips.

Researchers for Frito-Lay Discovered That Matte Beige Bags of Potato