The Minnesota Twins,a professional baseball team,wanted to develop creative ways to boost sagging attendance at its ball games.The Twins hired a moderator who,after every home game during the month of July,led informal discussions with groups of 6 to 10 fans to find out what they did and did not like about the baseball team and their experience at the stadium.The discussions were videotaped so that researchers could review the data at a later date and in more detail.What are such informal research discussions called?

Question

Quizplus · Accepted Answer

These informal discussions with groups of fans, led by a moderator and videotaped for later review by researchers, are called focus groups.

The Minnesota Twins,a Professional Baseball Team,wanted to Develop Creative Ways