When Procter & Gamble acquired the Old Spice brand it decided to reposition the brand by using different advertising to see whether sales would increase.The level of sales is the __________ in this experiment.

Question

Quizplus · Accepted Answer

The level of sales is the outcome being measured, making it the dependent variable. The independent variable would be the different advertising strategies being used, which is being changed by Procter & Gamble. The hypothesis is a statement being tested, an extraneous variable is a variable that may have an effect on the dependent variable but is not being directly manipulated, and an error variable is not a recognized term in this context.

When Procter & Gamble Acquired the Old Spice Brand It