Eppie's Used Cars wanted to determine whether straight price discounting worked better than a free gift.It ran two different television commercials on alternate Wednesdays.Commercial A offered 20 percent off the Kelley Blue Book price for any 4-wheel-drive vehicle on the lot while Commercial B offered a free tent with the purchase of any 4-wheel-drive vehicle at the Kelley Blue Book price.The offer was the __________ variable.How many people responded to each type of offer was the __________ variable,and would suggest whether straight discounting or a gift incentive was the better strategy for increasing traffic.

Question

Quizplus · Accepted Answer

The offer (20 percent off or a free tent) was the independent variable, as it was manipulated by the company. The number of people who responded to each type of offer was the dependent variable, as it was influenced by the independent variable. This study was comparing the effectiveness of two different marketing strategies, so there was no control variable. Therefore, option D is the best choice.

Eppie's Used Cars Wanted to Determine Whether Straight Price Discounting