Many consumers often buy soft drinks and potato chips together when they shop at a grocery,convenience,or mass merchandiser store.However,one convenience store discovered,when querying its marketing information system (MIS)that when consumers came inside and bought a sandwich,many also purchased toothpaste.This information was obtained from checkout scanner data from its stores nationwide.This convenience store used __________ to extract this "hidden" information from its MIS to find the statistical link between the two product categories.

Question

Quizplus · Accepted Answer

The convenience store used data mining to extract the hidden information from its MIS and find the statistical link between the purchase of sandwiches and toothpaste. Data mining uses statistical and machine learning techniques to analyze large datasets and extract valuable insights and patterns. In this case, the checkout scanner data was analyzed to identify the association between these two seemingly unrelated product categories.

Many Consumers Often Buy Soft Drinks and Potato Chips Together