In what way is Dell's expansion into the global arena a departure from its prior marketing practices?
A)All Dell products were manufactured in the countries within which they were sold.
B)Dell sold its products to emerging markets using the telephone and Internet sales strategy that was so successful in the United States.
C)Dell opened stores in selected retailers in India.
D)Dell sold only laptops in China whereas it sold both desktops and laptops in India due to trade restrictions in China.
E)Dell designed and distributed the same products globally to take advantage of economies of scale.

Question

Quizplus · Accepted Answer

Dell's expansion into the global arena marked a departure from its prior marketing practices by opening stores in selected retailers in India, which was different from its traditional direct sales model via telephone and Internet.

In What Way Is Dell's Expansion into the Global Arena