Consider the Kit Kat bar photo above.Kit Kat bars are marketed by Nestlé worldwide.Kit Kat is pronounced "kitto katsu" in Japanese,which roughly translates to "surely win." Japanese teens eat Kit Kat bars for good luck,particularly when taking crucial school exams.This positive result might have been eliminated had the company used __________ and felt in necessary to use a name without an additional meaning.
A)intentional transliteration
B)semantic symbolism
C)back translation
D)semantic analysis
E)linguistic exchange

Question

Quizplus · Accepted Answer

Back translation involves translating a word or phrase back into the original language to check for accuracy and unintended meanings. If Nestlé had used back translation, they might have discovered any negative connotations and chosen a different name.

Consider the Kit Kat Bar Photo Above