Once a company has decided to enter the global marketplace,it must select a means of market entry.Four general options exist: (1)exporting; (2)licensing; (3)__________; and (4)direct investment.

Question

Quizplus · Accepted Answer

Joint venture allows a company to join forces with a local partner who has knowledge and experience in the foreign market, which can reduce risks and costs associated with direct investment. It also provides opportunities for knowledge transfer and access to local networks and resources.

Once a Company Has Decided to Enter the Global Marketplace,it