Tricon was the restaurant division of PepsiCo until it was spun off in 1997.Since then,Tricon has opened 6,000 KFC restaurants abroad.It has 158 restaurants in Indonesia and more than 500 restaurants in China.All are locally owned and the owner pays a fee to Tricon.Tricon is engaged in
A) direct exporting.
B) indirect exporting.
C) licensing.
D) contract manufacturing.
E) foreign assembly.
Correct Answer:
Verified
Q167: Licensing refers to
A)offering the right to a
Q169: Offering the right to a trademark, patent,
Q191: Which form of entry into a foreign
Q256: Indirect exporting occurs when a firm sells
Q257: companies become involved in direct exporting when
A)
Q260: market entry option allows a company to
Q263: Which form of entry into a global
Q264: Tricon was the restaurant division of PepsiCo
Q265: variations on licensing are
A) contract manufacturing and
Q266: Companies that contract with a foreign firm
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