GlaxoSmithKline plc.of Great Britain makes Breathe-Right nasal strips sells the same product in many countries because customers all over the world will use them in the same way.This is an example of which type of global marketing product/promotion strategy?

Question

Quizplus · Accepted Answer

This is an example of a product extension strategy, where a company sells the same product in multiple countries without making any significant changes to the product itself. The customers in different countries are expected to use the product in the same way, and therefore, the product does not require any adaptations or customizations.

GlaxoSmithKline Plc