Changing a product in some way to make it more appropriate for a country's climate or preferences is an example of which type of global marketing product/promotion strategy?
A)product extension
B)product customization
C)product adaptation
D)product invention
E)product integration

Question

Quizplus · Accepted Answer

Product adaptation involves changing a product to better suit a particular country's climate, culture, or other preferences. This strategy acknowledges that consumer needs and wants may vary across different markets, and aims to make the product more appealing to local consumers by tailoring it to meet their specific needs. Product extension involves introducing an existing product to new markets without making any significant changes to the product itself. Product customization involves offering a product with optional features that allow consumers to customize it to their individual preferences. Product invention involves creating an entirely new product that does not currently exist. Product integration involves combining multiple products or services into one offering.

Changing a Product in Some Way to Make It More