KFC in Japan altered the sweetness of its coleslaw to appeal to Japanese tastes.This is an example of which type of global marketing product/promotion strategy?

Question

Quizplus · Accepted Answer

The alteration of the coleslaw's sweetness to appeal to Japanese tastes indicates that KFC in Japan has adapted the product to the local market. Product adaptation involves modifying a product to better meet the needs and preferences of a particular market without changing its core features. This is a common strategy in global marketing to better suit the tastes and requirements of different regions or countries. Product extension involves offering the same product in different markets with minimal modification, while product customization and product invention involve more significant changes to the product. Product integration is not a recognized marketing strategy.

KFC in Japan Altered the Sweetness of Its Coleslaw to Appeal