The marketing of products and services to companies,governments,or not-for-profit organizations for use in the creation of goods and services that they can produce and market to others,is referred to as __________.

Question

Quizplus · Accepted Answer

Business marketing is the marketing of products and services to businesses, governments or not-for-profit organizations. This type of marketing often involves longer sales cycles and more personalized relationship-building than consumer marketing, and it focuses on creating and maintaining mutually beneficial relationships between the marketer and the business customer.

The Marketing of Products and Services to Companies,governments,or Not-For-Profit Organizations