Manufacturers,wholesalers,retailers,and government agencies that buy products and services for their own use or for resale are referred to as

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Organizational buyers are entities that purchase products or services for their own use or for resale, including manufacturers, wholesalers, retailers, and government agencies. They differ from ultimate consumers who purchase products primarily for personal use. The terms "institutional buyers" and "multinational buyers" are not accurate descriptions of all organizational buyers, as not all organizational buyers are institutions or multinational corporations. "Resellers" is a more specific term that refers only to buyers who purchase products for resale, which is only one type of organizational buyer.

Manufacturers,wholesalers,retailers,and Government Agencies That Buy Products and Services for Their