Which of these statements regarding organizational buyers is most accurate?
A)Wholesalers and retailers resell the products they buy without reprocessing them.
B)Wholesalers and retailers alter the products they sell to meet the specific needs of their customers prior to sale.
C)Manufacturers purchase processed goods and resell them to suppliers who in turn resell them to ultimate consumers.
D)Ultimate consumers can be considered organizational buyers when they purchase in large quantities or make long-term purchase agreements.
E)Government agency purchases are more similar to ultimate consumer purchases than they are to wholesalers and retailers.

Question

Quizplus · Accepted Answer

Wholesalers and retailers typically buy products to resell them without altering or reprocessing them. Manufacturers may purchase processed goods to incorporate into their own products, and government agency purchases often involve lengthy approval processes and specific regulations that differentiate them from traditional organizational buying behaviors. Ultimate consumers do not typically purchase in large enough quantities or make long-term purchase agreements to be considered organizational buyers.

Which of These Statements Regarding Organizational Buyers Is Most Accurate