Important marketing mix characteristics in organizational buying behavior include which of the following?

Question

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Direct selling to organizational buyers is common, and having a strong distribution network is important in ensuring that products are readily available to these buyers. Large transactions may still be made through more traditional channels due to concerns about industrial espionage, and advertising may be more focused on providing specific information rather than being flashy or persuasive. The buying decision in organizational buying behavior is typically made by a group of individuals, including the actual buyer, and it may not always be the case that the buyer retains all influence. Finally, both finished goods and raw materials may be sold through organizational buying behavior.

Important Marketing Mix Characteristics in Organizational Buying Behavior Include Which