The primary organizational buying objective for business firms is to
A)help the firm achieve its objectives.
B)create an atmosphere of inclusiveness.
C)help smaller companies stay in business.
D)increase the proficiency of its buyers.
E)balance inventory.

Question

Quizplus · Accepted Answer

The primary objective of organizational buying is to help the firm achieve its objectives, whether that involves increasing profits, reducing costs, or improving efficiency. This objective ensures that purchasing decisions are aligned with the overall goals and mission of the organization, and that resources are being used effectively to support those goals.

The Primary Organizational Buying Objective for Business Firms Is to