All of the following are roles in a buying center EXCEPT:
A) specifiers.
B) deciders.
C) buyers.
D) influencers.
E) users.
Correct Answer:
Verified
Q108: A buying center refers to
A) an online
Q115: The group of people within an organization
Q123: In a buying center, _ affect the
Q125: Within the buying center, influencers are people
Q125: The term _ is used to identify
Q138: Starbucks purchases from coffee growers located in
Q140: Starbucks is using its purchasing power to
Q142: The people in the buying center who
Q144: Marketers need to understand their firms' buying
Q147: Most large multistore chain resellers use _
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