The people in the organization who actually use the product or service are referred to as __________,which is one role in the buying center.
A)consumers
B)deciders
C)buyers
D)influencers
E)users

Question

Quizplus · Accepted Answer

The people who use the product or service are referred to as "users". They are one of the roles in the buying center, along with deciders, buyers, influencers, and gatekeepers. However, of the options provided, only "users" accurately describes the role of the people who actually use the product or service.

The People in the Organization Who Actually Use the Product