As the salesperson for West Plains Band Saw talked to a group from Conner Industries,he overheard one of the men on the production line saying,"This band saw has a 36-inch wheel that could really save us time,and with its adjustable height,it can be operated by someone tall like me and by some of our shorter workers.I bet this will speed up production time by 30 percent.Why don't we order this band saw?" The person the salesperson heard giving input has which buying center role?
A)purchasing agent
B)decider
C)buyer
D)user
E)motivator

Question

Quizplus · Accepted Answer

The person on the production line is referred to as a "worker" and mentions how the adjustable height can benefit both taller and shorter individuals, indicating they will be the user of the band saw rather than a purchaser or decider. Therefore, their buying center role is a user. The other options, such as the purchasing agent or decider, are not mentioned in the scenario. The motivator is also not the best choice as the person is not shown to be encouraging the purchase in any way, but rather offering practical input on the benefits of the product.

As the Salesperson for West Plains Band Saw Talked to a Group