Buy classes refer to the three types of organizational buying situations:
A) buy, lease, and rent.
B) new buy, make, and reprocess.
C) manufacturing contracts, consulting contracts, service contracts.
D) new buy, straight rebuy, and modified rebuy.
E) new buy, refurbish, and used buy.

Question

Quizplus · Accepted Answer

Buy classes in organizational buying refer to the categories of new buy, straight rebuy, and modified rebuy, which describe different purchasing situations based on the level of experience and complexity involved.

Buy Classes Refer to the Three Types of Organizational Buying