The buying situation where an organization is a first-time buyer of the product or service is referred to as a
A)initial buy.
B)new buy.
C)preliminary buy.
D)straight rebuy.
E)modified rebuy.

Question

Quizplus · Accepted Answer

A new buy situation occurs when an organization is a first-time buyer of a product or service. The organization does not have any prior experience or relationship with the supplier, and the purchase decision is likely to involve a more extensive evaluation process than for a straight rebuy or modified rebuy.

The Buying Situation Where an Organization Is a First-Time Buyer