A buy class situation affects buying center tendencies in different ways.If there are many people involved,the problem definition is uncertain,and the time required for a decision is long,the buy class situation is MOST LIKELY a
A)standard buy.
B)straight rebuy.
C)conditional rebuy.
D)modified rebuy.
E)new buy.

Question

Quizplus · Accepted Answer

A new buy situation usually involves many people, an uncertain problem definition, and a long time required for decision making. In a new buy situation, the buying center is likely to go through a more extensive decision-making process than in other buy class situations.

A Buy Class Situation Affects Buying Center Tendencies in Different