A buy class situation affects buying center tendencies in different ways.If there are many people involved,the problem definition is uncertain,and the buying objective is to find a good solution,the buy class situation is MOST LIKELY a
A)modified buy.
B)straight rebuy.
C)conditional rebuy.
D)new buy.
E)standard buy.

Question

Quizplus · Accepted Answer

In a buy class situation where there are many people involved, the problem definition is uncertain, and the buying objective is to find a good solution, it is most likely a new buy. This is because a new buy involves a high level of uncertainty and risk, which requires a thorough evaluation of alternatives and a search for the best solution. A new buy is also characterized by a high level of complexity, which requires the involvement of many people and a formal decision-making process.

A Buy Class Situation Affects Buying Center Tendencies in Different