At the weekly meeting for Choice Hotels (the company that owns Clarion Hotel,Quality Inn,Comfort Inn,Comfort Suites,Sleep Inn,and Mainstay Inn),the marketing manager said,"We need an inexpensive creative way to increase awareness of our hotels among people who travel by automobile.To do that,I want to find some new media that the other hotel chains are not using." The purchase of this new media for the hotel chains' advertising would be an example of a
A)new buy.
B)straight rebuy.
C)converted rebuy.
D)modified rebuy.
E)initial buy.

Question

Quizplus · Accepted Answer

The purchase of new media that other hotel chains are not using would be an example of a new buy, as it is a new purchase of a new type of media.

At the Weekly Meeting for Choice Hotels (The Company That