A buy class situation affects buying center tendencies in different ways.If there are two or three people involved,the problem definition has only minor modifications,and the buying objective is the low-priced supplier,the buy class situation is a
A)new buy.
B)modified rebuy.
C)conditional rebuy.
D)straight rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

In a modified rebuy, the buyer seeks minor changes to the existing purchase, often involving a few people in the decision-making process, and may focus on finding a low-priced supplier.

A Buy Class Situation Affects Buying Center Tendencies in Different