A university's marketing department typically purchases backpacks with its logo embroidered on them for all incoming freshmen.This year,because they've heard complaints,marketing managers want to buy similar backpacks but want to find one that is a little more durable.This is an example of a
A)new buy.
B)straight rebuy.
C)make-buy.
D)modified rebuy.
E)standard reorder.

Question

Quizplus · Accepted Answer

This situation is a modified rebuy because although the company has bought backpacks with its logo embroidered on them before, they now want to find a different product that is more durable due to past complaints.

A University's Marketing Department Typically Purchases Backpacks with Its Logo