A software company has changed and updated its logo.It now needs to order new letterhead and business cards.This purchase would be a
A)modified rebuy.
B)straight rebuy.
C)new buy.
D)standard reorder.
E)class buy.

Question

Quizplus · Accepted Answer

A modified rebuy situation occurs when a company has made some changes in its requirements or needs or a supplier has offered a different solution. In this case, the company has changed its logo, which means that it needs to update its letterhead and business cards. However, the company has already purchased these items before, so it has some experience with the suppliers and the purchasing process. Therefore, it is a modified rebuy situation.

A Software Company Has Changed and Updated Its Logo