An ad for Conesco's life insurance asks the question,"How do you plan on supporting your family after you pass away?" The ad shows a tombstone with a sign that offers the face of the stone as ad space.The ad is intended to appeal to which of the hierarchy of needs?
A)physiological needs
B)safety needs
C)social needs
D)personal needs
E)self-actualization needs

Question

Quizplus · Accepted Answer

The ad appeals to safety needs, specifically the need for security and protection for one's family after one's death.

An Ad for Conesco's Life Insurance Asks the Question,"How Do