If you read a chapter from your marketing textbook the night before this test and still could not remember the correct marketing terms to do well on the last quiz,it may very well be the result of
A)selective retention.
B)selective comprehension.
C)selective exposure.
D)selective perception.
E)subliminal perception.

Question

Quizplus · Accepted Answer

Selective retention is the tendency to remember information that is consistent with our existing beliefs and attitudes. In this case, the student may have selectively retained the information from the textbook that was consistent with their existing knowledge of marketing, and forgotten the information that was new or challenging.

If You Read a Chapter from Your Marketing Textbook the Night