When Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.

Name: When Kia Motors offers a 10-year,100,000-mile warranty for the Kia Soul automobile,its strategy is to reduce consumers' __________ and encourage purchases.
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Question

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Kia Motors is offering a long-term warranty to reduce consumer's perceived risk associated with the purchase of a new vehicle, ultimately encouraging sales.

When Kia Motors Offers a 10-Year,100,000-Mile Warranty for the Kia