The five roles of individual family members in the purchase decision process are
A)membership group,aspiration group,opinion leader,decision maker,and user.
B)sustainer,experiential,belonger,emulator,and achiever.
C)opinion leader,influencer,decision maker,purchaser,and user.
D)information gatherer,influencer,decision maker,purchaser,and user.
E)need driven,inner directed,outer directed,opinion leader,and decision maker.

Question

Quizplus · Accepted Answer

The five roles in the purchase decision process typically include the information gatherer, influencer, decision maker, purchaser, and user. These roles represent the different contributions family members can make in the decision-making process.

The Five Roles of Individual Family Members in the Purchase