A firm conducting an environmental scan of the marketplace might uncover key __________ like the growth of social networks or the increasing economic impact of Asia.
A)profits
B)responsibilities
C)idealisms
D)codes
E)trends

Question

Quizplus · Accepted Answer

Trends are patterns or changes in the marketplace that can impact a firm's strategy and operations. Conducting an environmental scan allows firms to identify and analyze these trends, such as the growth of social networks or the increasing economic impact of Asia, to make informed business decisions.

A Firm Conducting an Environmental Scan of the Marketplace Might