One of the world's largest publishers was totally unprepared for recent increases in the demand for digital books.During 2011,the sale of e-books exceeded the sales of traditional printed paperback books for the first time.If the publisher had __________,it would have been more prepared for this shift in demand.
A)optimized its distribution by eliminating local and chain store bookstores (like Borders)that failed to meet their sales quotas
B)noticed the change in the demographics of book readers in general
C)noticed the behavioral changes in movie goers,who now prefer to view 3D movies in IMAX theaters
D)shifted funds from product development to advertising
E)tracked,as part of its ongoing environmental scanning activities,the sales of e-books sold by other publishers as well as e-book readers sold by Amazon.com (Kindle)and Barnes and Noble (Nook)

Question

Quizplus · Accepted Answer

By tracking the sales of e-books sold by other publishers and e-book readers sold by Amazon and Barnes and Noble, the publisher could have identified the growing trend towards digital books and taken steps to prepare for the shift in demand. This would have allowed the publisher to allocate resources towards digital book production and distribution, ensuring they were well-positioned to meet consumer demand for e-books. The other answer choices do not directly address the issue of preparing for the shift towards digital books.

One of the World's Largest Publishers Was Totally Unprepared for Recent