Publishers were surprised by the dramatic success of the book Fifty Shades of Grey and believe that it will likely generate a fresh cycle of female-targeted romances packaged for the mainstream reader.This is an example of a(n)__________ force impacting the marketing environment.

Question

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The surprise success of Fifty Shades of Grey indicates a cultural shift or trend towards more mainstream acceptance of female-targeted romances with explicit content. This reflects a social force impacting the marketing environment as publishers are likely to respond to this trend by producing more similar content to meet the demands of the market.

Publishers Were Surprised by the Dramatic Success of the Book