An Arizona cardiac surgery practice agreed to pay the U.S.Department of Health and Human Services (HHS)a $100,000 settlement following an investigation of potential violations of the Health Insurance Portability and Accountability Act (HIPAA)Privacy and Security Rules.The practice was posting clinical and surgical appointments for its patients on an Internet-based calendar that was publicly accessible,which drew complaints for failing to protect health information of consumers.HIPAA rules are an example of how __________ forces affect the marketing environment.

Question

Quizplus · Accepted Answer

HIPAA rules are a regulatory force that affects the marketing environment, specifically in terms of how healthcare organizations handle and protect patients' personal health information. Violations of HIPAA can result in penalties and reputational damage for the organizations involved.

An Arizona Cardiac Surgery Practice Agreed to Pay the U