Coke-Pepsi Photo
-Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they
A) thought they might go to work for Coke one day and didn't want to spoil their employment chances.
B) would prefer competing ethically so they could sleep at night.
C) were afraid the media would find out.
D) knew they would get fired.
E) didn't want to disappoint their children.

Question

Coke-Pepsi Photo
-Consider the Coke-Pepsi photo above.Thirty three percent of Pepsi's marketing and advertising executives say they would decline an offer to buy one of Coke's marketing plans and samples.Most said that they
A) thought they might go to work for Coke one day and didn't want to spoil their employment chances. 
B) would prefer competing ethically so they could sleep at night. 
C) were afraid the media would find out. 
D) knew they would get fired. 
E) didn't want to disappoint their children.

Quizplus · Accepted Answer

The executives' response suggests that they value ethical competition and prefer not to rely on their competitors' marketing plans and samples.

Coke-Pepsi Photo -Consider the Coke-Pepsi Photo Above.Thirty Three Percent of Pepsi's Marketing