Two prominent personal moral philosophies that have direct bearing on marketing practice are
A)existentialism and pragmatism.
B)pragmatism and idealism.
C)moral idealism and utilitarianism.
D)social responsibility and personal ethics.
E)moral behaviorism and secular ethics.

Question

Quizplus · Accepted Answer

Moral idealism emphasizes on principles such as honesty, fairness, and justice and advocates that individuals should always act morally and ethically, regardless of the circumstances. Utilitarianism, on the other hand, focuses on achieving the greater good for the greatest number of people. In marketing, these two philosophies can clash, as marketers may be tempted to sacrifice ethical principles for the sake of financial gain or social responsibility. Therefore, understanding and applying the principles of moral idealism and utilitarianism can help marketers make ethical decisions that benefit both the company and the consumers.

Two Prominent Personal Moral Philosophies That Have Direct Bearing on Marketing