Spiegel Inc.sold Christmas cards on page two of its holiday retail catalog.Spiegel designed and printed the cards.Proceeds from the sales of the Christmas cards purchased through the catalog went to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.This is an example of

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This is an example of cause marketing, where the company partners with a nonprofit organization to promote a social or environmental cause while also achieving their business objectives. In this case, Spiegel Inc. sold Christmas cards to benefit the Starlight Children's Foundation and the National Center for Missing and Exploited Children.