Many bookstores,like Borders and Bookstar,have closed because of competition from new e-book readers.Subscribers to newspapers and magazines have cancelled their print subscriptions in favor of online news.These trends have caused retailer Barnes & Noble to offer the Nook Simple Touch,a digital e-reader for $99,and the newspaper StarTribune to offer online content for $1.99 per week.These companies had to change their __________,an action triggered by the technological and social changes that occurred in their marketing environments. A)organizational cultures B)marketing tactics C)business models D)strategic marketing processes E)goals or objectives

Question

Quizplus · Accepted Answer

The technological and social changes in their marketing environments have caused Barnes & Noble and StarTribune to offer new products/services (Nook Simple Touch and online content for $1.99 per week) and change their business models to adapt to the changing market conditions. Therefore, C (business models) is the best answer.

Many Bookstores,like Borders and Bookstar,have Closed Because of Competition from New