Objectives refer to
A) the means by which a marketing goal is to be achieved, usually characterized by a specified target market and a marketing program to reach it.
B) criteria or standards used in evaluating proposed solutions to a marketing problem.
C) statements of an accomplishment of a task to be achieved, often by a specific time.
D) a road map for the marketing activities of an organization for a specified future time period, such as one year or five years.
E) the detailed day-to-day operational decisions essential to the overall success of marketing strategies.

Question

Quizplus · Accepted Answer

Objectives are statements of tasks to be achieved, usually within a specific time frame. They are specific, measurable, achievable, relevant, and time-bound (SMART) goals that help guide the organization's marketing activities. They are outcomes that are to be achieved to fulfill the organization's goals. Choice A refers to a marketing program, while Choice B refers to criteria used to evaluate solutions. Choice D refers to a marketing plan, which is a broader concept than objectives, and Choice E refers to operational decisions, which are more specific than objectives.

Objectives Refer to