Regarding goals and objectives,which of the following statements would be most accurate?
A)Objectives convert an organization's mission and business into long- and short-term performance targets.
B)Goals and objectives are actually the detailed day-to-day activities necessary to implement a marketing program.
C)A company's goals and objectives are often worthy in intent,but unrealistic in practice because they are never accomplished during the specified time period.
D)Goal-setting only applies to business firms;nonprofit organizations typically do not set goals because they don't earn a profit.
E)The terms goal and objective should not be used interchangeably.Goals are philosophical while objectives are performance-based.

Question

Quizplus · Accepted Answer

Goals or objectives (terms used interchangeably in the text)are statements of an accomplishment of a task to be achieved,often by a specific time.Goals convert an organization's mission and business into long- and short-term performance targets.

Regarding Goals and Objectives,which of the Following Statements Would Be