If profits are acceptable, a firm that has set sales as its goal may elect to __________, even though profits may not be maximized.
A)advertise more frequently
B)reduce its sales force
C)maintain or increase its sales
D)decrease its sustainability efforts
E)maximize customer satisfaction

Question

Quizplus · Accepted Answer

If a firm has set sales as its goal, it is likely that they prioritize revenue generation over maximizing profits. Therefore, if profits are acceptable, the firm may elect to maintain or increase its sales. This could involve expanding marketing efforts, increasing distribution channels, or exploring new markets. However, it is important to note that maximizing customer satisfaction is also a key factor in achieving sales goals and long-term profitability.

If Profits Are Acceptable, a Firm That Has Set Sales