If Dr.Pepper plans to grow its proportion of the flavors segment of carbonated soft drink industry to 45%,it has set a(n)__________ goal.
A)sales proportionality
B)company sales
C)industry potential
D)contribution margin
E)market share

Question

Quizplus · Accepted Answer

Growing its proportion of the flavors segment of carbonated soft drink industry to 45% is a market share goal. Market share refers to the percentage of total sales in an industry that a particular company holds.

If DrPepper Plans to Grow Its Proportion of the Flavors Segment