Customers' perceptions are of vital important to an organization.Customer __________ can be measured with surveys or by the number of customer complaints an organization receives.
A)satisfaction
B)welfare
C)service
D)value
E)beliefs

Question

Quizplus · Accepted Answer

Customers' perceptions are closely tied to their level of satisfaction with the organization and its products/services. This can be measured through surveys asking the customers directly about their level of satisfaction or indirectly by tracking the number of complaints received from unhappy customers. Choice A, satisfaction, best fits this description.

Customers' Perceptions Are of Vital Important to an Organization