Men's Wearhouse (MW)caters to the man who doesn't necessarily enjoy shopping.Its stores are located in shopping centers so that customers can get in and out quickly.Additionally,the MW targets the budget-conscious consumer with suit prices ranging from $250 to $500.Earnings rose 23% recently,indicating that the location of its stores and the pricing strategy both are part of MW's
A) competitive advantage.
B) core values.
C) core benefit proposition.
D) marketing edge.
E) viable mission.

Question

Quizplus · Accepted Answer

The fact that MW is able to increase earnings by 23% indicates that its strategy of locating stores in shopping centers and targeting budget-conscious consumers is a competitive advantage. It sets MW apart from other retailers and provides a unique selling proposition that appeals to its target market.

Men's Wearhouse (MW)caters to the Man Who Doesn't Necessarily Enjoy