In the Boston Consulting Group (BCG)model for analysis of a firm's strategic business units,or SBUs,the horizontal axis reflects
A)market growth rate.
B)marketing efficiencies.
C)industry attractiveness.
D)market segment size.
E)relative market share.

Question

Quizplus · Accepted Answer

The vertical axis is the market growth rate,which is the annual rate of growth of the SBU's industry.The horizontal axis is the relative market share,defined as the sales of the SBU divided by the sales of the largest firm in the industry.

In the Boston Consulting Group (BCG)model for Analysis of a Firm's