If Starbucks sold more of its VIA Ready Brew instant coffee to U.S.consumers,it would be using a __________ strategy.
A)product development
B)market development
C)market penetration
D)diversification
E)market saturation

Question

Quizplus · Accepted Answer

Market penetration strategy involves increasing sales of existing products in the current market. In this case, Starbucks is trying to sell more of its existing product, VIA Ready Brew instant coffee, to U.S. consumers.

If Starbucks Sold More of Its VIA Ready Brew Instant