During step 2 of the strategic marketing process,firms like Medtronic engage in all of the following marketing activities EXCEPT:
A)position the product
B)set marketing and product goals
C)develop the marketing program
D)select target markets
E)find points of difference

Question

Quizplus · Accepted Answer

Developing the marketing program is a step 3 activity, not a step 2 activity.

During Step 2 of the Strategic Marketing Process,firms Like Medtronic