An action item list refers to an aid to implement a marketing plan that consists of four columns: (1)__________; (2)the person responsible for completing the task; (3)the date to finish the task;and (4)what is to be delivered.
A)the task
B)the budget
C)the product or service
D)the points of difference
E)the promotional message

Question

Quizplus · Accepted Answer

An action item list outlines specific tasks that need to be completed in order to execute a marketing plan. Therefore, the correct choice is (A) the task. The other options listed are important considerations in creating a marketing plan, but they are not directly related to an action item list.

An Action Item List Refers to an Aid to Implement